Ask a man what he prefers in a female, and you will get different responses in different settings.

Woman ask man: Do you prefer looks or personality?
Man: Personality!

Man ask man: Looks or personality?
Man: Sex!

Locker room talk -
Man: New girl? How's the sex?
Man: Sex was good/bad.

Side note: Yes, there are men out there who might answer differently. :)